Tips For Crafting A Design Strategy People Crave From Jared Kamrass

You know a design strategy when you see it: the combination of colors, textures and fonts that make your company’s website look like yours. But how do you get there? This blog is all about helping you craft a design strategy that people crave.

Create A Design Philosophy

A design philosophy is a set of guiding principles for how your organization approaches design.

A good design philosophy should be more than just a list of rules; it should also include the rationale behind those rules and explain how they apply to your situation. The best way to do this is by telling stories, which can help people understand why certain decisions were made and how they fit into the larger picture of what you’re trying to achieve with your product or service.

Define Your Brand’s Core Values

A brand’s core values are its unspoken promises to the consumer, according to Jared Kamrass. They are what makes you unique and different from other brands in your category or industry. And they should be defined clearly before you start designing anything else.

To define your brand’s core values, ask yourself these questions:

• What do you stand for? What is it that makes people choose your business over all of the others out there?

• How do people perceive us as a business? Do they see us as trustworthy, friendly, innovative or creative? Do they associate us with certain words (e.g., “reliable” or “friendly”) when thinking about our company?

Craft A Visual Identity System

A visual identity system is a set of visual elements that create a unique look and feel. Jared Kamrass These elements can include colors, fonts, icons and more. A good visual identity system should be consistent across all touchpoints in your business or organization so that users recognize it as yours when they see it.

The goal of crafting a visual identity system is to make sure that everyone understands what you stand for as an organization and how you want them to perceive your brand at first glance–even if they’ve never interacted with it before. If someone sees one of your products online or in person, they should immediately recognize if it comes from your company based on its appearance alone (and not just because there’s text saying “this is ours”).

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